This podcast is broken up into two parts:
This is, in many ways, the best, most in-depth conversation Cedric has recorded on understanding variation. Dan Barrett has been a user of Xmrit and a practitioner of XmR charts since the very beginning of the data driven series on Commoncog. He teaches his clients — the majority of them business owners or operators in the Google Ads world — how to iterate their way towards paid acquisition excellence with the help of XmR charts.
You can tell, listening to this, that he gets variation deeply in his bones.
Check the show notes of the original episodes here: